ID

ID is one of the biggest names in lubricant in the United States: an enormous range—water-based, silicone-based, hybrid, flavored, and specialized versions—including the famous classic water-based ID Glide. It’s my go-to when you want plenty of choice and a reliable lubricant at a reasonable price, without venturing into the high-end range. It’s hard not to find something you like in such an extensive selection.

Water-based lubricant

Who is ID?

ID is one of the biggest names in lubricant in the United States, with a particularly broad range: water-based, silicone, hybrid, flavored, warming, and specialty formulas. ID Glide is a classic water-based lubricant. A brand focused on choice and reliability at a reasonable price.

ID's real strength is being able to choose the base according to the occasion: water-based for everyday use and compatibility with everything, silicone for long-lasting glide and use in water (shower, bath), and hybrid for the best of both. ID Glide owes its classic status to its no-frills texture—not too runny and not sticky. Keeping two or three types on hand covers pretty much every situation.

Choice above all

Water-based and silicone

Versatile water-based lubricants (including ID Glide) and long-lasting silicone lubricants.

Flavors and massage

Flavored formulas and massage products to mix things up.

Why choose ID?

One of the biggest names in lubricant — an American benchmark
A very broad range — water-based, silicone, hybrid, flavored
ID Glide — a water-based classic
For every need for glide — a product for every use
Reliable and accessible — at a reasonable price

How to choose your lubricant

With a silicone sextoy: water-based, never silicone on silicone
For long-lasting glide or use in water: silicone-based
Condoms: check compatibility; water-based is the safe choice
Flavors: enjoyable for oral play; check the ingredients

Frequently asked questions about ID

This is the brand’s iconic water-based lubricant, a versatile classic: compatible with toys and condoms, easy to clean, and pleasant for everyday use. It’s often the one I recommend starting with at ID, before exploring the silicone or flavored versions.

Water-based is versatile and compatible with everything, but dries out faster. Silicone-based lasts longer and is water-resistant, but shouldn’t be used with silicone toys. Hybrid combines a little of both. The choice depends on how you’ll use it: toy, duration, or shower.

Water-based versions are compatible with latex. For silicone or hybrid formulas, check the product information. Avoid all oils and fats with latex, as they weaken it. When in doubt, water-based is the safest and most universally compatible choice.

The flavored versions are specifically designed for that, but always check the intended use and ingredients on the label, especially if you have an allergy. A flavored product isn’t necessarily optimized for penetration: check the intended use stated by the brand.

For the breadth of choice and reliable quality at a reasonable price, ID covers nearly every lubrication need under one brand. If you’re looking for the most concentrated silicone or the purest formula for sensitive skin, other specialized brands are available, but for versatility, ID is a safe bet.