Briefkinis Strings

Men's thongs and briefkinis are the most minimalist men's underwear. Men's thong (thin back strap + front pouch), briefkini (high-cut brief), very minimalist jockstrap—these pieces reduce coverage to a minimum for a bold visual effect. Long confined to urban gay culture, they are gradually becoming more mainstream, although they remain more niche than classic boxers.

In summary: men's thongs and briefkinis are minimalist men's underwear. Men's thong = front pouch + back strap. Briefkini = a brief cut very high on the thighs. For intimate moments, themed events, or personal use. Not for classic everyday wear. A specific but loyal customer base.

In our store, this category has a more limited range than classic boxers or briefs—but customers who buy them are often passionate and build varied collections. Their adoption remains gradual in France but is growing. In some communities (urban gay, alternative men's fashion), it is an important category.

Available types

How to choose your men's thong

For getting started

If you've never worn a men's thong, start with a briefkini (high-cut brief) or a thong with a wide strap. Get used to it gradually. Going straight to an ultra-thin G-string is generally uncomfortable for a first try.

The material

Cotton: the most comfortable material to start with, and breathable. Microfiber: smooth, invisible under trousers, and more technical. Mesh: stylish and transparent for visual effects. Latex: a fetishist second skin, for short sessions.

The front pouch

Essential on a men's thong—it provides comfortable support. Models with an anatomical pouch are much more comfortable than those with flat fabric. Pouch-enhancing models create a push-up effect.

The back strap

The width of the back strap directly affects comfort. 10–15 mm strap: comfortable to wear. 5 mm dental floss: really takes some getting used to. For a first purchase, choose a wide strap.

Uses

Intimate moments

Its main use. Worn for a partner, a men’s thong creates a very striking visual effect. Minimal fabric plus a front pouch that accentuates the shape creates a distinctive aesthetic appreciated in certain intimate contexts.

Specific events

Theme parties, jock parties, gay or alternative events where the dress code allows or encourages this type of garment. In these settings, the thong becomes a visible piece rather than something hidden.

Personal use

Some men wear them simply because they like the cut, the feel, or the look. No specific reason is needed—as with any underwear, it’s a matter of personal preference.

Under certain outfits

Under extremely tight trousers (such as skinny jeans or fashion leggings), a thong prevents visible underwear lines. It has a specific but useful purpose in certain fashion contexts.

The evolution of the category

Men’s thongs have gone through several waves of popularity. 1970s–80s: a fashion item, worn notably by certain stars (Elvis Presley, disco stars). 1990s–2000s: a retreat into urban gay culture. 2010s–2020s: a modest but real comeback, influenced by social media and influencers who have helped make bold men’s underwear more mainstream. Today, the category remains more niche than boxers, but has a stable and growing customer base.

Specialist brands

Several brands specialize in men’s thongs and minimalist underwear. Andrew Christian, Jor, Candyman, Pistol Pete — these brands offer varied ranges with bold designs and carefully crafted cuts. Prices range from €15 to €40 for quality pieces. Avoid very cheap styles, which often have poor-quality waistbands and straps.

My experience with men’s thongs in-store

Over 10 years, the category has genuinely become more mainstream, but the process has been gradual. Customers who come in to buy one fall into several groups: connoisseurs (often gay, sometimes curious straight men) building their collection; first-time buyers trying one out of curiosity or at a partner’s request; and fans of bold aesthetics who buy them for the sensation and visual effect.

My advice for a first thong: a briefkini or cotton thong with wide straps, in a basic color (black or white), from a mid-range brand. It’s an investment that lets you try the category without committing to an overly daring style. If you enjoy wearing it, you can explore bolder designs.

Common mistakes

• Starting with a G-string. Too minimal—start with a briefkini or thong.
• Unsuitable front pouch. Make sure it's anatomical and comfortable.
• Low quality. Waistbands that break, straps that become uncomfortable.
• Unsuitable use. Not for intense sports or a typical active workday.
• Neglecting care. Gentle washing preserves the fine elastics.

Care

Hand wash or machine wash on a delicate cycle in a mesh bag. Maximum 30°C. Never tumble dry. Air-dry flat. Thin straps are delicate—handle with care. A well-maintained quality thong lasts 2–3 years.

Events associated with this category

Some events in the gay community are explicitly associated with men's thongs and jockstraps. Jock parties where the dress code requires a jock or thong. Leather parties where minimalist underwear is part of the accepted dress code. These events create a community around these pieces and normalize wearing them in these specific settings.

Building a collection

For a fan of this category, a diverse collection includes several styles. 2–3 briefkinis for minimalist everyday wear. 2–3 thongs with wide straps for comfort. 1–2 G-strings for more daring moments. You might also add specialized styles (pouch with straps, latex, mesh). This variety lets you adapt to different situations and moods.

My final recommendation

For anyone who's unsure: try them before ruling them out. Many men have preconceptions about thongs (uncomfortable, feminine, ridiculous) that don't hold up to a real-life trial. A quality cotton briefkini or thong lets you experiment without commitment. You'll quickly know whether this category is for you.

Going further

Explore jockstraps (athletic style), boxers and briefs for everyday wear, and T-shirts and socks. For BDSM/leather pieces, check out men's harnesses and latex and vinyl. Cock rings for intimate accessories. This collection is part of the lingerie range.