Toyjoy

ToyJoy is the fun, colorful take on sex toys: a long-established, generalist Dutch brand, perfect for making a first purchase feel less daunting. Vibrators, dildos, couples’ accessories, gadgets: everything is approachable, simple, and joyful, with nothing intimidating. It’s what I recommend when you’re just starting out and want something light, easy to use, and budget-friendly.

Handcuffs

Whips & Paddles

BDSM masks and hoods: play with the senses and identity

Latex & Vinyl

Shibari ropes

Who is ToyJoy?

ToyJoy is a generalist Dutch brand known for its colorful, fun, and affordable sex toys. The range includes vibrators, dildos, couples’ accessories, and gadgets, with a playful approach that takes the pressure out of shopping. A long-established brand in the industry, perfect for a first toy without feeling intimidated.

If you want to take the pressure out of your first purchase, ToyJoy embraces fun and color: accessible toys with nothing intimidating about them. As a Dutch brand with a broad range, it’s what I recommend when someone is just starting out and wants something simple, cheerful, and affordable.

Fun sex toys

Stimulation and vibrators

Colorful stimulators and vibrators that are easy to use for beginners.

Dildos and couples’ toys

Playful dildos and couples’ accessories across the entire women’s range.

Why choose ToyJoy?

A long-established generalist brand — Dutch and well known
Colorful and fun sex toys — making shopping feel less intimidating
Vibrators, dildos, couples’ toys, and gadgets — a broad range
Accessible and easy to use — nothing intimidating
Ideal for a first purchase — simple and cheerful

Advice and care

Lubricant: water-based with silicone toys
Cleaning: lukewarm water and a suitable cleaner after every use
For beginners: a small, colorful vibrator is a pressure-free way to get started

Frequently asked questions about ToyJoy

Yes, that’s the whole point: colorful, simple, accessible toys that aren’t intimidating at all. The fun aspect helps take the pressure off a first purchase. You can explore without pressure or a big budget, and potentially move up to a higher-end option if you like it.

A small vibrator or a colorful stimulator: easy to use, unintimidating, and affordable. If you’re shopping as a couple, a playful couples’ accessory is a good idea. The range is broad, so you’ll easily find something to help you get started gently.

Depending on the model, some are made of soft silicone, while others are made from different materials. Check the product page. In any case, a water-based lubricant is compatible with all materials, making it the safe choice if you want to avoid getting it wrong.

It’s an accessible, general-purpose brand: honest for the price without being high-end. It focuses on simplicity and fun rather than performance or premium materials. For exploring and treating yourself without breaking the bank, it’s exactly what you need.

Clean with lukewarm water and mild soap or sex toy cleaner after each use, then dry thoroughly. Store away from dust. For battery-operated models, remove the batteries if you won’t be using them for a long time. Simple steps to extend their lifespan.