Brand size guides: find the right size

Each lingerie brand has its own sizing—a size 38 from Obsessive isn’t the same as a 38 from Leg Avenue. These brand-specific size guides help you order the right size the first time, with no returns. Select your brand below and consult the dedicated guide with conversion charts and measuring tips.

❓ Frequently Asked Questions 📏All Our Size Guides

Measurement Guide Guide to Understanding Sizes Body Shape Guide Lingerie Fitting Guide

Why sizes vary by brand

Ordering lingerie online without trying it on involves a real risk if you rely solely on your usual size. Studies show that 70 to 100% of women wear the wrong bra size — and confusion between sizing systems makes this problem even worse when shopping online.

The lingerie brands available at Adopt1Toy come from many countries — Poland, Spain, France, the United States, the United Kingdom, and Portugal — and each uses its own sizing system. Even two brands that use the European centimeter system may have different size charts for the same measurement.

There are multiple sources of variation:

National sizing system: French system (cm), British (inches), American (inches), Asian (cm with a different calculation)
Brand-specific cuts: one brand may run small and another large, even for identical measurements
Type of garment: a stretchy lace brief and a structured corset have different sizing requirements
Materials: latex does not stretch like lace — latex sizes are calculated differently
Place of manufacture: Eastern European brands (Polish, Czech) often have different sizing from Spanish or American brands

How to use brand-specific size guides

Step 1: taking your measurements

Before consulting a brand's size guide, you need your measurements in centimeters. The four essential measurements are:

Back circumference (underbust): beneath the breasts, at the inframammary fold — measured at the end of exhalation
Bust circumference: at nipple level, without tightening
Waist circumference: at the narrowest natural indentation
Hip circumference: at the widest point of the hips and buttocks

The difference between the bust and underbust measurements determines the cup volume. An important point that is often overlooked: measure at the end of exhalation, never while inhaling — a study by McGhee and Steele showed that measuring while inhaling artificially expands the rib cage and results in a band that is too large.

Step 2: consult the brand's guide

Each brand-specific size guide includes:

An overview of the brand and its specific cuts
The complete size chart with measurements in cm
Fit advice specific to the brand's type of lingerie
Common mistakes to avoid specifically for this brand

Step 3: compare your measurements with the chart

In each guide, compare your measurements in centimeters with the brand's size chart. If you are between two sizes, the guide tells you which size to choose depending on the type of garment — an item made from stretchy lace is often best chosen in the smaller size, while a latex or non-stretch fabric item is best chosen in the larger size.

The different types of brands and their specific features

Polish and Eastern European brands

Polish brands — Obsessive, Passion, Casmir, Axami, Chilirose, Me Seduce, Grey Velvet, TET Lingerie, Livco Corsetti — are very prominent in sexy and erotic lingerie. They generally use the European system in centimeters but often have more fitted cuts than French brands. For these brands, it is often recommended to choose one size larger than your usual size.

Spanish and Mediterranean brands

The Spanish brands — Subblime, Burn, Mob Eroticwear — use the European system but may fit differently depending on the line. Stretch-fabric pieces are often more generous than structured pieces.

American brands

The American brands — Leg Avenue, René Rofé, Be Wicked, Music Legs, Coquette — use the American sizing system (S/M/L or inches). Converting to French sizes requires particular attention — a US M does not always correspond to a French 38, depending on the brand.

British and international brands

Penthouse, Ouch!, Black Level, Kinky, DARING Intimates — these brands use various sizing systems. Some offer sizes in S/M/L/XL only, while others use numerical sizes. The dedicated guides clarify each case.

Specialist latex brands

The Latex Collection — latex does not stretch like textile materials. Latex sizes are calculated differently and require precise measurements. Latex that is too small cannot be put on, while latex that is too large will not stay in place. The The Latex Collection size guide explains the specific latex measuring method.

Men's lingerie

Macho Underwear, EROS / 2EROS, Cut4Men — sexy men's underwear has its own sizing systems, based on waist and hip measurements. The dedicated guides include brand-specific conversion charts.

Adhesive and strapless solutions

Bye Bra — specialist in strapless solutions, adhesive cups, and support accessories. Bye Bra sizes are based on cup volume, not band size—the dedicated guide explains the specific selection method.

The most common mistakes when buying lingerie online

Relying on your usual size from another brand: this is the most common mistake. An Obsessive 85C is not identical to an 85C from another brand—always consult the size guide for the relevant brand.
Not taking your measurements before ordering: estimating your size by eye does not work for online lingerie. Two minutes spent taking measurements can prevent a return.
Confusing sizing systems: a 34 in the British band-size system (inches) does not correspond to a French 34 (which does not exist in lingerie—French sizes range from 75 to 110+). Always check which system the brand uses for its sizes.
Choose the same size for all pieces from the same brand: within a single brand, a stretch lace panty and a structured corset may require different sizes.
Don't forget that sizes change: weight, pregnancy, breastfeeding, menopause — your measurements change. Retake your measurements before every important order.
Don't ignore the material: latex, PVC, and non-stretch materials do not forgive an approximate size — they require precise measurements.

General tips for ordering lingerie online

Always start with your measurements in cm

Whatever the brand, the process is always the same: measure, compare with the brand's size chart, order. Never the other way around — starting with your usual size and hoping it fits.

If you are between two sizes

The general rule: for pieces made from stretch materials (lace, mesh, jersey), choose the smaller size — the material adapts. For structured pieces or those made from non-stretch materials (corset, latex, PVC), choose the larger size — there is no room for adjustment.

Check the return policy

Even with the most accurate measurements, a return may be necessary — cuts vary. Check the return policy before ordering, especially for sexy lingerie, which may have hygiene restrictions.

Use the guides as a lasting reference

Once you have found your size in a brand using its dedicated guide, write it down. Your next order from that same brand will be immediate — with no need to retake your measurements or hesitate.

In brief: how to find the right lingerie size by brand

Every brand has its own sizing — never assume that a 38 or an M is universal
Take your measurements in cm: underbust (at the end of exhalation), bust, waist, hips
Compare your measurements with the brand's size chart — not your usual size
Stretch materials (lace, mesh): size down if in doubt
Non-stretch materials (latex, corset): size up if in doubt
Polish brands often run smaller — choose one size up
American brands use a different system — check the conversion
Latex requires precise measurements — consult the specific guide

All our brand-specific size guides

Women’s lingerie

Men’s lingerie

Accessories & BDSM

Latex

Size	Bust (cm)	Size (cm)	Hips (cm)
S	82–86	62–66	88–92
M	86–90	66–70	92–96
L	90–94	70–74	96–100
XL	94–98	74–78	100–104

Size	Bust (cm)	Size (cm)	Hips (cm)
S	82–86	62–66	88–92
M	86–90	66–70	92–96
L	90–94	70–74	96–100
XL	94–98	74–78	100–104
XXL	98–102	78–82	104–108

Size	Bust (cm)	Size (cm)	Hips (cm)
S	82–86	62–66	88–92
M	86–90	66–70	92–96
L	90–94	70–74	96–100
XL	94–98	74–78	100–104

Size	Bust (cm)	Size (cm)	Hips (cm)
S/M	82–90	62–70	88–96
L/XL	90–98	70–78	96–104
XXL	98–106	78–86	104–112

US size	FR size	Bust (cm)	Hips (cm)
XS	34–36	78–86	84–92
S	36–38	82–90	88–96
M	38–40	86–94	92–100
L	40–42	90–98	96–104
XL	42–44	94–102	100–108
1X/2X	46–48	102–110	108–116

Size	Bust (cm)	Size (cm)	Hips (cm)
S	82–86	62–66	88–92
M	86–90	66–70	92–96
L	90–94	70–74	96–100
XL	94–98	74–78	100–104

US size	FR size	Bust (cm)	Hips (cm)
S	36–38	82–90	88–96
M	38–40	86–94	92–100
L	40–42	90–98	96–104
XL	42–44	94–102	100–108

Band	A cup	B cup	C cup	D cup
80	80A	80B	80C	80D
85	85A	85B	85C	85D
90	90A	90B	90C	90D
95	95A	95B	95C	95D

FR size	Hips (cm)
36	86–90
38	90–94
40	94–98
42	98–102
44	102–106

Size	Bust (cm)	Size (cm)	Hips (cm)
S	82–86	62–66	88–92
M	86–90	66–70	92–96
L	90–94	70–74	96–100
XL	94–98	74–78	100–104

Size	Bust (cm)	Size (cm)	Hips (cm)
XS	78–82	58–62	84–88
S	82–86	62–66	88–92
M	86–90	66–70	92–96
L	90–94	70–74	96–100
XL	94–98	74–78	100–104

US size	FR size	Bust (cm)	Hips (cm)
S	36–38	82–90	88–96
M	38–40	86–94	92–100
L	40–42	90–98	96–104
XL	42–44	94–102	100–108
1X	44–46	98–106	104–112
2X	46–48	102–110	108–116

US size	FR size	Bust (cm)	Hips (cm)
S	36–38	82–90	88–96
M	38–40	86–94	92–100
L	40–42	90–98	96–104
XL	42–44	94–102	100–108

Size	Bust (cm)	Size (cm)	Hips (cm)
S	82–86	62–66	88–92
M	86–90	66–70	92–96
L	90–94	70–74	96–100
XL	94–98	74–78	100–104

Size	Bust (cm)	Size (cm)	Hips (cm)
S	82–86	62–66	88–92
M	86–90	66–70	92–96
L	90–94	70–74	96–100
XL	94–98	74–78	100–104

Size	Bust (cm)	Size (cm)	Hips (cm)
XS	78–82	58–62	84–88
S	82–86	62–66	88–92
M	86–90	66–70	92–96
L	90–94	70–74	96–100
XL	94–98	74–78	100–104
XXL	98–106	78–86	104–112

AU size	FR size	Bust (cm)	Hips (cm)
S	36–38	82–90	88–96
M	38–40	86–94	92–100
L	40–42	90–98	96–104
XL	42–44	94–102	100–108

Size	Bust (cm)	Size (cm)	Hips (cm)
S	82–86	62–66	88–92
M	86–90	66–70	92–96
L	90–94	70–74	96–100
XL	94–98	74–78	100–104

US size	FR size	Bust (cm)	Hips (cm)
S	36–38	82–90	88–96
M	38–40	86–94	92–100
L	40–42	90–98	96–104
XL	42–44	94–102	100–108
Q (Queen)	44–48	98–110	104–116

Size	Bust (cm)	Size (cm)	Hips (cm)
S	82–86	62–66	88–92
M	86–90	66–70	92–96
L	90–94	70–74	96–100
XL	94–98	74–78	100–104

Size	Bust (cm)	Size (cm)	Hips (cm)
S	82–86	62–66	88–92
M	86–90	66–70	92–96
L	90–94	70–74	96–100
XL	94–98	74–78	100–104

Size	Matching cup size
A/B	A and B cup sizes
C/D	C and D cup sizes
E/F	E and F cup sizes
G+	G cup sizes and above

Size	Bust (cm)	Size (cm)	Hips (cm)
S	82–86	62–66	88–92
M	86–90	66–70	92–96
L	90–94	70–74	96–100
XL	94–98	74–78	100–104

Size	Bust (cm)	Size (cm)	Hips (cm)
S	82–86	62–66	88–92
M	86–90	66–70	92–96
L	90–94	70–74	96–100
XL	94–98	74–78	100–104

Size	Bust (cm)	Size (cm)	Hips (cm)
S	82–86	62–66	88–92
M	86–90	66–70	92–96
L	90–94	70–74	96–100
XL	94–98	74–78	100–104

US size	FR size	Bust (cm)	Hips (cm)
S	36–38	82–90	88–96
M	38–40	86–94	92–100
L	40–42	90–98	96–104
XL	42–44	94–102	100–108
1X	44–46	98–106	104–112
2X	46–48	102–110	108–116

Size	Waist measurement (cm)	Hip circumference (cm)
S	70–76	86–92
M	76–82	92–98
L	82–88	98–104
XL	88–94	104–110

Size	Waist measurement (cm)	Hip circumference (cm)
S	70–76	86–92
M	76–82	92–98
L	82–88	98–104
XL	88–94	104–110
XXL	94–100	110–116

AU size	FR size	Waist measurement (cm)	Hip circumference (cm)
XS	44–46	66–72	82–88
S	46–48	70–76	86–92
M	48–50	76–82	92–98
L	50–52	82–88	98–104
XL	52–54	88–94	104–110

Size	Waist measurement (cm)	Hip circumference (cm)
S	70–76	86–92
M	76–82	92–98
L	82–88	98–104
XL	88–94	104–110
XXL	94–100	110–116

Size	Bust (cm)	Size (cm)	Hips (cm)
S/M	82–90	62–70	88–96
L/XL	90–98	70–78	96–104
XXL	98–106	78–86	104–112

Size	Bust (cm)	Size (cm)	Hips (cm)
S	82–86	62–66	88–92
M	86–90	66–70	92–96
L	90–94	70–74	96–100
XL	94–98	74–78	100–104
XXL	98–106	78–86	104–112

Size	Bust (cm)	Size (cm)	Hips (cm)
S/M	82–90	62–70	88–96
L/XL	90–98	70–78	96–104

Size	Bust (cm)	Size (cm)	Hips (cm)
S/M	82–90	62–70	88–96
L/XL	90–98	70–78	96–104
XXL	98–106	78–86	104–112

Size	Bust (cm)	Size (cm)	Hips (cm)
S	82–86	62–66	88–92
M	86–90	66–70	92–96
L	90–94	70–74	96–100
XL	94–98	74–78	100–104

Size	Bust (cm)	Size (cm)	Hips (cm)
S	82–86	62–66	88–92
M	86–90	66–70	92–96
L	90–94	70–74	96–100
XL	94–98	74–78	100–104

Size	Bust (cm)	Size (cm)	Hips (cm)
XS	78–82	58–62	84–88
S	82–86	62–66	88–92
M	86–90	66–70	92–96
L	90–94	70–74	96–100
XL	94–98	74–78	100–104
XXL	98–106	78–86	104–112

FAQ – Brand Size Guides: Frequently Asked Questions

Because sizes vary significantly from one brand to another, even within the same sizing system. An 85C from a Polish brand is not equivalent to an 85C from an American or French brand. Brands come from different countries, use different systems, and have their own fits. Using your measurements in centimeters and comparing them with each brand’s specific size chart is the only reliable method.

Yes—each brand listed on this page has its own size guide, including a conversion chart, specific measuring advice, and fit recommendations. The guides are accessible via the buttons above.

Yes, this is a common observation with Polish brands such as Obsessive, Passion, Casmir, and Axami. Their cuts are often more fitted than those of French or American brands in the same labeled size. It is generally recommended to choose one size larger than your usual size with these brands—the guide for each brand specifies this recommendation.

Latex does not stretch like textile fabrics, so accurate measurements are critical. A size that is too small cannot be put on, while a size that is too large will not stay on the body. For latex, carefully measure your bust, waist, and hips, and refer exclusively to the size chart for the relevant brand. The Latex Collection has a dedicated guide.

The general rule is simple: for stretchy materials (lace, fishnet, jersey, stretch cotton), choose the smaller size—the material adapts, and an overly loose fit will be uncomfortable. For structured or non-stretch materials (corsets, latex, PVC, leather), choose the larger size—there’s no room for adjustment, and an overly tight fit will be impossible to wear.

No—the men’s underwear brands (Macho Underwear, EROS / 2EROS, Cut4Men) have their own dedicated size guides, accessible via the buttons in the “Men’s underwear” section. These guides are based on men’s waist and hip measurements, with brand-specific conversion charts.

Four measurements are all you need: your underbust measurement (below the breasts, at the end of an exhalation—never while inhaling), bust measurement (at nipple level), waist measurement (at the narrowest point of your natural waist), and hip measurement (at the widest point). These measurements in centimeters are the basis for all the size charts in the guides.

Yes, regularly. Pregnancy, breastfeeding, weight fluctuations, the menstrual cycle, and menopause can change your measurements—sometimes by several sizes. We recommend taking your measurements again every 6 months and always before placing a large order, even from a brand where you already know your size.